• DO YOU WANT TO  PREDICT THE FUTURE?

    DO YOU WANT TO PREDICT THE FUTURE?

  • STRATEGY THAT WORKS

    STRATEGY THAT WORKS

  • DEEP KNOWLEDGE OF THE SECTOR

    DEEP KNOWLEDGE OF THE SECTOR

  • STRATEGIES TO  DRIVE GROWTH, OPTIMIZE COST OR MARKETSHARE

    STRATEGIES TO DRIVE GROWTH, OPTIMIZE COST OR MARKETSHARE

  • INNOVATIVE IDEAS FOR  EMERGING MARKET SUCCESS

    INNOVATIVE IDEAS FOR EMERGING MARKET SUCCESS

  • IDEAS THAT HELP DRIVE  PERFORMANCE

    IDEAS THAT HELP DRIVE PERFORMANCE

  • WE HAVE ASSESSED  GLOBAL MARKETS

    WE HAVE ASSESSED GLOBAL MARKETS

  • CROSS-BORDER STRATEGY

    CROSS-BORDER STRATEGY

  • CUSTOMER SEGMENTATION  IS CORE TO  SERVICE EXCELLENCE

    CUSTOMER SEGMENTATION IS CORE TO SERVICE EXCELLENCE

  • INDUSTRY KNOWLEDGE,  ON-THE-GROUND  RESEARCH DELIVERS DEEP MARKET INSIGHTS

    INDUSTRY KNOWLEDGE, ON-THE-GROUND RESEARCH DELIVERS DEEP MARKET INSIGHTS

Market Assessment

For many companies large and small, entering new, complex markets can be daunting. We have used our strong local knowledge, an extensive in-house knowledge base and a proven methodology to assist many such companies in developing detailed market assessments and breakthrough entry strategies.
Working closely with the client’s management team we first evaluates client objectives, capabilities and resources, strengths and weaknesses and, as necessary, product portfolio. Then the Advisers Alpha team, usually comprised of country and industry specialists, launches a thorough assessment which includes: Global and macro-economic trends, industry framework & trends, regulatory environment, competitive dynamics, technology trends, and implications for the client.
The final deliverable will be a road map for entering the market or enhancing penetration in the market including recommended modes of entry (import, wholly owned venture, contract production, joint venture, acquisition), partner/target identification, competitive and market positioning strategy, distribution strategy, resulting financials and marketshare, and an execution plan.
Advisers Alpha in a phase two can help in the development of a comprehensive entry strategy, and its implementation and execution.
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